5 Years Of SwimsbyDidi

July 10th marked five years of Swims by Didi. I still can’t believe I get to say that. Five whole years of building, learning, failing, rising, creating — and more than anything, growing with all of you. Instead of celebrating for just one day, I decided to make July a month-long moment. Because how do you squeeze all that gratitude into twenty-four hours? You don’t. You stretch it out, you live in it, you honor every single part of the journey.

The highlight for me — and honestly the thing that pushed me the most — was our very first brand trip. We took six incredible women to Kokrobite and stayed at Serenity Residences and Spa. These weren’t just any influencers. They were women who had been with us since the beginning, real customers, early ambassadors, people who’ve carried Swims with them long before it was “a thing.” It just felt right that they were the ones to kick off this milestone with me.

It wasn’t just a pretty trip. It was a reminder of why I started this brand — connection, creativity, and community. We launched so many new products during those days, pieces nobody had seen before, and the energy was unreal. If you want to see more of that trip, there’s a highlight on Instagram and TikTok, and, after how well it went, I can promise there will be more brand trips in the future.

The entire month was a celebration. The first weekend of July, we had a dikini charity car wash. The second weekend, a sample sale pop-up. The third weekend, a tie-dye dikini workshop with Accra Art District. The fourth, an ice bath and yoga reset with The HoneyPot Spa. And we closed it all out with a panel talk for aspiring entrepreneurs, speaking honestly about what it really takes to build something beyond the pretty pictures. On top of all that, we ran our biggest anniversary sale ever — the whole month, not just a few days!

If I had to sum up the theme, it was gratitude, growth, and community. Gratitude for every single person who’s ever believed in me or this brand. Growth in ways I didn’t even see coming. And community — because Swims by Didi has never just been about swimwear. It’s about women feeling powerful, confident, and connected.

This anniversary wasn’t about numbers or collections. It was about taking a breath, looking around, and realizing how far we’ve come together. I feel proud, I feel humbled, and honestly, I feel excited — because this is just the beginning. If the first five years were about laying the foundation, the next five are about building waves.

Here’s to everyone who’s been part of this journey. Thank you for five beautiful years of SwimsbyDidi!

With love,
Didi 💋