Didi Diaries
When I started creating Swims by Didi, I knew one thing for sure—I didn’t want it to become just another brand adding to the pile of waste. I’ve always been intentional about making each piece bespoke, not only because I...
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When I design swimwear, I’m always imagining where it will be worn, not just on any beach, but on the ones that feel unforgettable—the kind of places where the sand, the sea, and the moment come together to make you...
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People ask me all the time how I keep going when things get hard. And trust me, they do get hard — harder than you expect, and in ways you can’t really prepare for. Running a brand isn’t just about...
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July 10th marked five years of Swims by Didi. I still can’t believe I get to say that. Five whole years of building, learning, failing, rising, creating — and more than anything, growing with all of you. Instead of celebrating...
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Some of the best things in life happen when you least expect them. That’s exactly how SLIPS came to be—a collection that was never part of Swims by Didi’s original plan. It started from a deeply personal place, driven by...
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