Didi Diaries
One of my favorite things about swimwear is how versatile it can be. You don’t actually need a suitcase full of swimsuits to look amazing on holiday. With just a few well-chosen pieces, you can mix and match to create...
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When I started creating Swims by Didi, I knew one thing for sure—I didn’t want it to become just another brand adding to the pile of waste. I’ve always been intentional about making each piece bespoke, not only because I...
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When I design swimwear, I’m always imagining where it will be worn, not just on any beach, but on the ones that feel unforgettable—the kind of places where the sand, the sea, and the moment come together to make you...
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People ask me all the time how I keep going when things get hard. And trust me, they do get hard — harder than you expect, and in ways you can’t really prepare for. Running a brand isn’t just about...
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July 10th marked five years of Swims by Didi. I still can’t believe I get to say that. Five whole years of building, learning, failing, rising, creating — and more than anything, growing with all of you. Instead of celebrating...
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